Hello! I'm Xane Andrino
Full-Stack Digital Marketing Specialist
I'm a strategic digital marketing leader, technical specialist, operations expert, and founder of a learning community for freelancers. I help businesses build complete, end-to-end marketing systems that turn visibility into qualified leads.
I'm passionate about Marketing, Operations, and Design, and I constantly seek to enhance my skills. What sets me apart is my ability to build complete, end-to-end marketing systems—not just campaigns—that consistently turn visibility into qualified leads.
About Me
I'm passionate about Marketing, Operations, and Design, and I constantly seek to enhance my skills. What sets me apart is my ability to build complete, end-to-end marketing systems—not just campaigns—that consistently turn visibility into qualified leads.
Every strategy I create is designed to connect seamlessly: website, SEO, Google Business Profile, content, email, automation, and CRM. I'm both strategic and execution-focused—meaning I don't just recommend what to do, I build it, implement it, optimize it, and make sure it performs.
Strategic Thinking
Building systems that deliver measurable results
Execution-Focused
I implement, optimize, and ensure performance
Community First
Lifting others up and growing together
Founder of Andrino Digital
Beyond client work, I run a freelance learning community for aspiring digital professionals. Every day after my regular work, I spend time teaching online—for free—helping young people build careers in graphic design, content creation, social media management, virtual assistance, web development, and digital marketing.
"There is a quiet, deep joy in seeing that spark. The moment they realize, 'I can do this. I can build my own path.' Being part of that moment is a gift I never take for granted. This isn't just teaching or giving back. It's helping shape futures, one step at a time."Read the full story on LinkedIn
What Guides Me
Integrity & Kindness
I treat every person and project with genuine care and honesty
Quality & Consistency
Excellence isn't a one-time thing—it's a daily commitment
Community & Growth
I believe in lifting others up and growing together
God-Centered & Humble
Grounded in faith, always learning, always growing
Work Experience
Full-Stack Digital Marketing Specialist
East Coast Capital
2024 - Present
Strategic lead for the company's digital ecosystem, driving growth through technical expertise and marketing innovation. Responsible for website administration, SEO/AEO/GEO strategy, lead generation systems, and providing technical support to the marketing team and loan officers.
- • Led complete website redesign, achieving 40% increase in user engagement
- • Moved high-competition keywords from page 12 to page 1 on Google
- • Architected sophisticated mortgage calculator lead generation system
- • Managed Google Business Profile optimization for local search dominance
- • Led SEO/AEO/GEO strategy and campaign initiatives
- • Initiated blog development with 'Success Stories' series supporting SEO/AEO/GEO campaigns
- • Provided technical support to IT, marketing, MLOs, and executives
Director of Operations
Keller Williams NYC Group – The Padernacht Real Estate Team
2021 - 2025
Oversaw all operational aspects of a top-producing real estate team. Implemented systems and processes to improve efficiency, scalability, and profitability while managing marketing efforts and team coordination.
- • Transformed team efficiency through systematic process implementation
- • Scaled business operations while maintaining quality and culture
- • Managed marketing initiatives and client relationship strategies
- • Coordinated team growth and professional development
Digital Marketing Manager
Bar9 Entertainment Corp.
2021 - 2025
Developed and executed comprehensive digital marketing strategies for a multi-venue hospitality group. Managed social media, email marketing, website content, and online advertising to drive brand awareness and customer engagement.
- • Created data-driven marketing campaigns across multiple channels
- • Managed social media presence and community engagement
- • Optimized website content and user experience
- • Coordinated event marketing and promotional initiatives
Webhosting Specialist & Sales After Support Influencer
IONOS (1&1)
Jan 2012 - Oct 2016 · 4 yrs 10 mos
Provided comprehensive webhosting support and sales assistance to customers worldwide. Specialized in WordPress setup, domain management, email configuration, and SSL certificate installation.
- • Interacted with customers to provide information and resolve inquiries about products and services
- • Gathered customer information and diagnosed issues by evaluating symptoms
- • Provided DNS pointing and domain transfer assistance (internal and external)
- • Set up hosting packages, WordPress, Joomla, and template-based websites
- • Configured email accounts and email clients (Outlook, Thunderbird, MacMail, mobile)
- • Installed SSL certificates and provided online marketing and SEO support
- • Delivered sales after-support to retain customers and clients
Founder & Community Lead
Andrino Digital - A Learning Community for VAs & Freelancers
Ongoing
Founded and grew a thriving community of freelancers dedicated to learning digital marketing and growing their businesses together. Share practical knowledge, best practices, and support through weekly sessions and peer mentorship.
- • Built community from ground up to 50+ active members
- • Facilitate weekly learning sessions and workshops
- • Provide peer mentorship and accountability support
- • Share resources, tools, and industry insights
Skills & Expertise
Digital Marketing & SEO
- ✓ Advanced SEO & Technical SEO
- ✓ AEO (Answer Engine Optimization)
- ✓ GEO (Generative Engine Optimization)
- ✓ Google Business Profile Optimization
- ✓ Content Strategy & Marketing
- ✓ Email Marketing & Automation
Website & Technical
- ✓ WordPress Administration
- ✓ Website Design & Optimization
- ✓ Web Hosting & Infrastructure
- ✓ CRM Integration & Setup
- ✓ Marketing Automation
- ✓ Technical Troubleshooting
Lead Generation & Systems
- ✓ Lead Capture Systems
- ✓ Automation Workflows
- ✓ Lead Scoring & Nurturing
- ✓ Conversion Optimization
- ✓ Analytics & Reporting
- ✓ Process Optimization
Leadership & Operations
- ✓ Team Leadership
- ✓ Community Building
- ✓ Project Management
- ✓ Strategic Planning
- ✓ Mentorship & Training
- ✓ Operations Management
Latest Insights
Thoughts on digital marketing, leadership, and building systems that work
Building Complete Marketing Systems, Not Just Campaigns
Most businesses treat marketing like a series of isolated campaigns. But what if you could build a complete system that works together seamlessly?
The Power of Integrity in Business Relationships
Integrity isn't just a nice-to-have trait. It's the foundation of every meaningful business relationship and long-term success.
Lead Generation Systems That Actually Work
Not all leads are created equal. Learn how to build a lead generation system that attracts qualified prospects and converts them into customers.
Kindness as a Leadership Principle
Strong leaders don't have to be harsh. In fact, the most effective leaders I've worked with led with genuine kindness and respect.
What Clients & Colleagues Say
"Hiring Xane as our Director of Back Office was one of the best decisions I've made for my real estate business. She rebuilt our CRM, processes, automations, and digital infrastructure from the ground up. She trains our agents, leads marketing, creates SOPs, builds lead gen systems — and treats the business like her own. Because of her, we're more efficient, organized, and profitable. She is the backbone of our operations."
— Real Estate Team Leader via Upwork
"When it comes to digital asset management and marketing Xane is a true professional. Her dedication to the people she works with is unmatched and her creative talent is constantly on display. She possesses incredible knowledge when it comes to marketing and SEO strategies and her skill with WordPress continues to be a major asset to East Coast Capital. We are fortunate to have her apart of our team and look forward to all the creativity and character she brings each and every day!"
— Joseph Poma, Controller at East Coast Capital
"I am deeply grateful to recommend Miss Xane Andrino—someone who has been far more than a mentor or a boss to me. Miss Xane was the person who helped me find my footing when I transitioned into the VA and digital marketing world. Through her guidance, patience, and trust, I didn't just gain technical skills—I learned discipline, professionalism, and character. She teaches with clarity, corrects with grace, and always believes in the people she invests in, even when growth requires hard conversations. Any team, client, or community that works with her is incredibly fortunate."
— John Kevin Genon, Digital Marketing Specialist (reported to Xane)